Our Journey into Internet Marketing

Not like I promised a post about our future plans, but something more about the current state of our internet marketing and yours as well.  If you are not much into marketing like us, a good start is to at least know how bad things are for your site.   There are several indicators for how well you are doing at this moment.  Things like Google Pagerank, Alexa Rank, Number of indexed pages in Google, etc.

To check all these statistics for your site someone has developed a nice tool of which we are hosting an improved version at  www.xinureturns.com.  An other nice tool to use are the Google Webmaster Tools. It shows you much info about links to your site, keywords, errors during crawling your site, etc.   You can even set some preferences and ask for removal or reinclusion of certain content from the index.

To get more statistics about actual visitors and referrals  we use Google Analytics, which seems to be widely regarded as the best free package available at this moment.

We love to think about new web applications and even implement them. However, until now we are not very successful in convincing users to come to our sites and use them. In this weblog we will try to keep you up to date about our efforts to make our existing and new products more successful.   At this moment we don’t know whether our products just suck (we don’t think so), or is it our (lack of an) approach  to the market.  Either way, we need to find out soon.

What we will do is post here at least once a week about our efforts in the area of online marketing in it’s broadest sense.   In my next post I will tell something about our products and the marketing efforts we did in the past year.