Our Journey into Internet Marketing

An important aspect in our marketing approach to PicturePush  is traffic from Google.   The basics are that you want to be in search results and you want to be on the first page. (most preferably at number 1)       Now there are two very important things to remember:

• There is no point in being first on a search term that nobody searches for
• There is no point in being on page 100 for a popular term

So what you want to do is find keywords that you have a reasonable chance of ranking high  and that do get some traffic.

First thing to do is to come up with keywords in the first place:   Just be creative and look at your webstatistics to see what terms people are already using to find you.

Now you want to know which terms are interesting.  You can use this free tool to do this.  Just enter a keyword and see how much traffic it gets.     Now select those keywords that at least get some traffic and for those  check how well you are currently doing in google.

There are tools to do this, but I prefer changing your google setting to  list 100 results per page  and just search for the terms and look for the site.  This will also give you an impression of the competition.     Now use your gut feeling to tell you  on which of those keywords you stand a chance.  (if there is heavy advertising on the term,  it will be harder,  same goes for very large competitors)

Now that you found interesting keywords, there are two very important places to put them:

• The title of the you want to be found (e.g. your homepage)
• Links to your website (e.g. signatures on forums, directory submissions, etc)

Now you might think,  I’ll put as much keywords in my title as I can think of….  Well, that does not work.   You want your title to look nice for people who see it in Google  and….  the more you put in, the less important they become to Google.       But which ones to put in?     Well our approach was to start with a lot of keywords in both the title and the site.   Let it run for some time until you are indexed properly.   Now you can start eliminating the bad ones.  Just  look in your webanalytics and see how much traffic each of the keywords brings you.     If it is a small percentage, remove it!    You probably don’t want your title not to be longer then 8 words.       If you want you can still move the keywords to some other page on your website.

This is only a very basic summery of keyword research. You can read more about this and SEO in general at:

http://seonoobs.com/
http://seomoz.org/